Article 1 (Significance, and tactics in marketing of Tickets for promotion)





            A ticket is a small, official piece of paper or card which shows that you have paid to enter a place such as a theater or a sports ground, or shows that you have paid for a journey. (Collins English dictionary) Tickets can commonly require on cinemas, national or international competition of athletes, concert, arcades or the game room, pageant, variety shows, bus and etc…

Having a ticket are useful in promotion of an activity or event because through this people in the community would be aware that that kind of event will be held. It is also a way to distinguish how many viewers will attend. It is also the basis if that certain event is a success or a flop specifically for concerts.

            According to Eugene Loj, if you want to sell more tickets for your event, you need to present the consumer with an appealing ticket offer. When they see your ticket offer, they can’t help but buy. The easiest way to evoke an “I can’t help myself” buying urge is with discount pricing. Discounting your ticket prices (smartly) is an easy way to drive both advance and total ticket sales. In order for discount tickets to work, you must carefully track your sales.

            He also added that it’s fairly easy to get caught up in the notion of selling a lot of tickets. But what if you could make more money by selling fewer tickets?  Through, considering to offer VIP or premium tickets for your event. VIP tickets are a great way to generate huge returns, while selling less tickets.

           


Reference: LOJ. (2018). Event Promotion Systems, LLC. Ideas to Sell More Tickets for Your Next Event.  Retrieved from:  http://www.eugeneloj.com/2012/03/how-to-sell-more-tickets-to-your-event.html#more

image source: Google 

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